Slide 01
Masterminds HQ Workshop

Increase Your Sales. Reduce Your Busy Time.

Not two different goals. One system: a solid message, less busywork, and channels that actually work.

Part 1 Sharpen your message.
Part 2 Cut the busywork.
Part 3 Find the real channels.
Slide 02
Meet Your Host

I'm Joe Che.

A little about me, so you know where this is coming from, not to impress you.

  • Trained 90,000+ people, including CIA analysts, Fortune 5 executives, Microsoft, and Tyra Banks
  • 18+ years building and running training companies in New York City
  • 26 ventures built, several still running today
  • Founder, Masterminds HQ
As Seen In As seen in The New York Times, Univision, Business Insider, CBS, and NPR
Joe Che portrait
Slide 03
The Arc

One session, three shifts.

Increasing sales and reducing your busy time are the same project, worked from two ends.

Message AI only amplifies what's already there.
Time Automate what you hate doing.
Channels Stop guessing where growth comes from.
Slide 04
Part 1

AI & Messaging

AI only amplifies your existing messaging. It does not fix it.

  • If your message isn't solid, AI just creates more chaos, faster.
  • Fix the message first. Then let AI carry it further and faster than you ever could alone.
Slide 05
Solidify Your Message

Get this right before you touch a single AI tool.

AI does not fix a weak message.
It amplifies whatever is already there.
Presenter cue Make sure the room feels the difference between AI making noise and AI making the right message travel further.
Slide 06
Part 2

Reduce Your Busy Time

Every hour spent on something you hate is an hour not spent on what actually grows the business.

Slide 07
Live Exercise

What are you doing that you hate?

  • 01 List every task this week that ate your time and that you hated doing.
  • 02 Circle your top three. We're coming back to them.
In a minute, a few of you will share out loud. No task is too small to name.
Slide 08
Live Demo

Watch it disappear from your task list.

Presenter cue Take one task called out by the room and automate it live, so people see exactly how the system finds and removes the busywork.

This is not a trick. Same steps you can run again this week on your own list.

Slide 09
Part 3

Traction Channels

Where you spend your time chasing customers matters as much as how you spend it.

Slide 10
The Mistake

Wasting time on the wrong channel is the quiet killer.

Instagram is an amazing channel, for some people. For a lot of founders, it eats hours and returns very little.

Learning every tip, trick, and backdoor to Instagram and Meta did not make it my biggest channel. It still isn't.

Slide 11
What Actually Works

The two channels that move the needle.

Direct Experience
People who see the work firsthand, in the room, on a call, in a build. Nothing sells better than watching it happen.
Referrals
Clients saving money and cutting tasks with AI tell their friends. By far my biggest channel, no contest.
Two channels. Worked properly, until they stop working.
Slide 12
Hot Seat & Q&A

Bring me your specific challenge.

  • 01 What one unique problem are you solving?
  • 02 Who are you solving that for?
Then the floor is open. Bring what's actually stuck, not the generic version.
Slide 13
Masterminds HQ
Masterminds HQ

This is the room where it gets built.

Weekly live builds, not another course you save for later and never open.

"The Mastermind gave me a whole company of AI support, and it freed up my brain to create."

Alla Demutska

"I can build a business with five employees through agents and Claude, saving me so much money."

Jenny Jessen

"After just the first two sessions, I was building my own website from scratch."

Ronnie Ansara
The felt outcome I run a business that runs itself, and it still sounds like me.
Slide 14
What You'll Learn

The first six sessions.

01
Claude Code Setup + Your First Website Build a real website together and go live. No technical background needed.
02
Lead Magnets + Your Custom Domain Your site goes live with automated lead capture and welcome emails.
03
Train Your AI, Hook Your Audience Feed your AI your real business context, then install HookLab.
04
Alignment Mastermind The group masterminds together on real problems, live.
05
Your AI Brain in Your Pocket A voice profile from your own work, wired into your phone.
06
Your First Mission Control One recording becomes thirty pieces of content, automatically.
Slide 15
What You'll Learn

Sessions seven through twelve.

07
Safety + Ultimate Web Data Collector Give your AI a practical internet toolkit, and use it safely.
08
Joe's Magic CRM Your own version of GoHighLevel: pipeline, follow-ups, capture.
09
AI Branding Agent + Offer Clarity Install the Branding Agent and tighten what you sell.
10
Traction Channels for Automated Sales Stop guessing, choose the channels that move the needle.
11
Your Instagram Agent + Lead Capture An agent for your DMs and comments: cold to warm.
12
Graduation + Growth Integration Review what you built, then graduate into the Alumni Circle.
Slide 16
If You Want to Learn This

The 15-Week Program.

Twelve weeks live, plus three bonus weeks. Two live sessions a week, so your timezone is never the blocker.

Where you start
Level 1

AI Question Asker. One question, one answer, move on. This is where almost everyone begins.

Where you finish
Levels 10–17

From owning a personalized AI assistant to fully operating multiple agentic AIs running your business.

12 weeks live + 3 bonus weeks Two live sessions every week Business Automation Mastermind Masterminds HQ